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The Campaign That Made Marshall McLuhan Famous (A Study In Fame)

PEOPLE Posted: December 22, 2016 8:31 am

“Understanding Media garnered a few mainstream print reviews upon publication, but McLuhan’s break came in early 1965, when a pair of San Francisco prospectors — one, Gerald Feigen, a physician, the other, Howard Gossage, an ad-agency executive — “discovered” McLuhan and promptly arranged to visit the Canadian in Toronto. Feigen and Gossage were self-fashioned avant-gardists, using profits from their business consulting firm for “genius scouting”; the doctor read Understanding Media and alerted his partner. Together they plotted a full-fledged publicity rollout, starting with cocktail parties in New York City with media and publishing figures.”

PEOPLE Published: 12.20.16

Read the story in Los Angeles Review of Books Published: 12.20.16

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