• Subscribe
    • Free AJ Newsletters
    • Subscribe to AJ’s Premium Newsletters
  • Follow
    • Facebook
    • Twitter
    • Tumblr
    • RSS
  • Advertising
    • Advertising
    • About AJClassifieds
    • Place a Classified Ad
  • About
    • About
    • Contact
    • Sources

ArtsJournal - Newsside

  • HOME
  • DANCE
  • IDEAS
  • ISSUES
  • MEDIA
  • MUSIC
  • PEOPLE
  • THEATRE
  • VISUAL
  • WORDS
  • AUDIENCE
  • AJBLOGS

How Voiceover Actors Make Drug Ads Less Scary

ISSUES Posted: February 21, 2016 6:03 pm

“‘The challenge is saying all these really scary things, but in a way that people aren’t frightened,’ said Debbie Irwin, a New York-based voice actor who also does medical narration. Irwin has done voiceover work for hospitals, medical technology companies, and drugs like Surfaxin, a treatment for a respiratory condition. The tone Irwin tries to take? ‘Warm but factual,’ she said. ‘Absolutely I’m gonna sound like I know what the hell I’m talking about.'”

ISSUES Published: 02.18.16

Read the story in Stat Published: 02.18.16

[wp-rss-aggregator template=”ajblogpage” limit=”20″]

.