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Here’s Why The Same Old Music Sells Best

AUDIENCE, MUSIC Posted: January 8, 2015 6:44 am

“Perhaps unsurprisingly, the Medical University of Vienna, Austria, scientists found that the more popular a musical style grew, the more generic it became—partly due to the glut of artists that flock to a burgeoning sound and the drop-off in innovation that tends to accompany demand.”

AUDIENCE, MUSIC Published: 01.15

Read the story in The Atlantic Published: 01.15

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