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How Corporations Like GE Are Becoming Serious Publishers

ISSUES Posted: July 1, 2014 7:07 am

“GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of innovation. But its biggest and most visible effort to date came in March with the introduction of Pressing, a policy news hub that pulls in content from millennial-aimed Vox, where Pressing made a splash as a launch sponsor.”

ISSUES Published: 06.25.14

Read the story in DigiDay Published: 06.25.14

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