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How Stores Use Music To Make You Want To Shop More

MUSIC Posted: December 12, 2013 9:10 am

Retailers are fine-tuning their stores’ playlists as they wake up to the power of music to communicate a brand message and put shoppers in the mood to spend. One shopper’s favorite song can make another shopper cringe.

MUSIC Published: 12.12.13, The Wall Street Journal

Read the story in Published: 12.12.13, The Wall Street Journal

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