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Why Is Rose Gold The Cool Gold? A Short History Of Color

VISUAL Posted: May 1, 2017 8:32 am

“From the mid-nineteen-fifties to the early seventies, Kodak supplied commercial photographers who bought its film with so-called Shirley cards, images of women—always Caucasian—that were printed on card stock and used as the standard for lighting in studios. … The protocol was eventually updated to include black, Latina, and Asian models – but not for the same reasons that made Crayola retire its ‘flesh’ crayon. Rather, it was complaints from furniture manufacturers.”

VISUAL Published: 04.30.17

Read the story in The New Yorker Published: 04.30.17

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