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How Do You Get The Attention Of A Nation Binge-Watching The Presidential Election?

AUDIENCE, IDEAS Posted: October 23, 2016 6:50 am

“At BookPeople in Austin, Texas, summertime sales of general fiction titles fell 12% from last year, while science fiction took a 26% hit. ‘I guess they don’t need science fiction because they’re getting so much in politics,’ says Steve Bercu, who is co-owner of the 46-year-old store. Sales of books about politics and current events, he said, surged 45% during the same period.”

AUDIENCE, IDEAS Published: 10.19.16

Read the story in The Wall Street Journal Published: 10.19.16

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