“At a time when the Whitney Museum of American Art has opened a sleek new building and the Museum of Modern Art is also expanding, having just announced a $100 million gift from a single donor, David Geffen, the New Museum’s initiative might seem almost modest. But for an institution that began in 1977 in a single room and now has an annual operating budget of only $13 million (MoMA’s budget is $147 million a year), the campaign is a turning point, the largest fund-raising effort in its history.”