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To Attract Millennials, Oregon Ballet Theatre Partners With Hipsters’ Favorite Beer

AUDIENCE, DANCE Posted: October 1, 2015 12:55 am

“Oregon Ballet Theatre’s latest marketing campaign features a bare-chested, on-pointe ballet dancer sharing the stage with a can of Pabst Blue Ribbon in full efface derriere. The sales pitch: ‘Come watch ballet. We’ll give you a beer.’ Too obvious?”

AUDIENCE, DANCE Published: 09.30.15

Read the story in The Oregonian (Portland) Published: 09.30.15

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