Why Isn’t The Edinburgh Int’l Festival Pulling In Any Of The Huge Fringe Audience? Asks Incoming Head

Fergus Linehan “pointed out that the EIF has the biggest theatre audience in the world on its doorstep, but struggles to exploit it. … ‘Why do we struggle to deliver an audience that looks like even a cross section of the people in this room, or even more, a cross section of people walking down the street?'”