The Web’s Original Sin: The Serpent Fesses Up (And Says It’s Not Too Late To Repent)

“I have come to believe that advertising is the original sin of the web. The fallen state of our Internet is a direct, if unintentional, consequence of choosing advertising as the default model to support online content and services.” Ethan Zuckerman, who wrote the code for the very first pop-up ad, points out some downsides of the ad-based business model and argues that there’s still time to come to Jesus work out a better system.

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