SoundCloud To Introduce Ads So It Can Pay Musicians

“With 175 million monthly listeners, SoundCloud is the second biggest streaming music service in the world behind YouTube. Yet it hasn’t paid royalties to the creators and rightsholders of that music … Today, SoundCloud is taking its first step [to change that], albeit in a carefully-controlled way with a select group of invited partners in the US for its new ‘On SoundCloud’ initiative.”