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Report: UK Theatre Audiences Believe Ticket Prices Are Reasonable

THEATRE Posted: August 28, 2014 2:27 pm

The report authors said that while audiences were price sensitive, they were more concerned about value rather than price: “Audiences are willing to pay more for particularly excellent work, but are frustrated by unexplained extra fees or when they pay more for substandard work. They also appreciate the excellent value of the lower prices of amateur productions.”

THEATRE Published: 08.28.14

Read the story in The Stage (UK) Published: 08.28.14

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