How Art Could Revitalize Outdoor Advertising?

“Besides prompting a conversation about the role of art in our daily lives and promoting the names of the five participating institutions—the Dallas Museum of Art, the Art Institute of Chicago, the Los Angeles County Museum of Art, the National Gallery of Art in Washington, D.C., and the Whitney Museum of American Art in New York—the Outdoor Advertising Association of America, a trade group for out-of-home advertisers and an Art Everywhere U.S. collaborator, is hoping the project will get more people looking up and around again instead of down at their digital devices.”

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