Amazon Vs. Hachette: What Would Orwell Really Think?

George Packer: “Amazon has its own corporate lexicon, its own uses of language. Warehouses are ‘fulfillment centers,’ algorithmic recommendations are ‘personalization.’ I won’t call it Orwellian, because that poor, much-abused term should be reserved for special occasions, like North Korea. But it’s a style conducive to cheerful deception, and Orwell would have seen straight through it.”

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