Time-Shifted Viewing Increasingly Competes With Live TV (And It’s Changing How Programing Is Done

“In the past year, the volume of DVR playback viewing that occurs during primetime hours has reached the point where the DVR now ranks as the No. 1 network. The ratings generated by viewers opting to watch time-shifted programs — from across the television dial — are equivalent to the averages of the Big Four networks combined.”

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