‘This American Life’ And Its Risky Move To Self-Distribution

“Gone are a distributor’s financial guarantees, which in the case of This American Life, reached seven figures. Instead, Mr. Glass will now be responsible for the show’s marketing and distribution, as well as for finding corporate sponsors. It’s the equivalent of Radiohead’s releasing its own album … or Louis C. K.’s selling his own stand-up special – except all the time, for every show.”

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