The Surprisingly Savvy Weird Al Internet Machine

“So as we try to make sense of Mandatory Fun, Al’s fourteenth studio album – and as we round into the fourth decade of his career – it’s becoming clear that his old-school/new-school media business playbook is a little genius. In many corners of the English-language Internet, this week has been Al-saturated, his new music videos and songs unavoidable. How does he do it? Where will it lead? And will this be his media strategy forever?”

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