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Convincing People To Come See Your Show, Even If It’s Free

THEATRE Posted: July 11, 2014 12:54 am

“That the majority of people don’t go to the theatre is fine: it’s a free choice. But when too many people think it’s not for them, that’s a problem. They would have an amazing time if they just rocked up one night.” So this artistic director went to a supermarket parking lot to talk people into coming, one at a time.

THEATRE Published: 07.10.14

Read the story in The Guardian (UK) Published: 07.10.14

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