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Cinemacasts Aren’t Cannibalizing OUR Audience, Says The Dallas Opera (Take That, Peter Gelb!)

MUSIC Posted: July 10, 2014 12:59 am

General director Keith Cerny: “We have observed no measurable cannibalization of single ticket sales from either simulcasts or HD broadcasts.” What’s more, “whereas around 75 percent of the Met’s American HD broadcast audience is age 65 or older, only around 20 percent of TDO’s simulcast audience is 65 or older.”

MUSIC Published: 07.06.14

Read the story in Theater Jones (Dallas) Published: 07.06.14

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