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Yet Another Problem For Journalism: Nobody Really Knows If Online Advertising Works

ISSUES Posted: June 18, 2014 12:54 am

It’s true that advertisers have a lot more data – vast seas of data – from the Web than they ever did from print or broadcast. But researchers are finding that much of that data, and most ads, aren’t really useful for convincing people to buy things they weren’t going to buy anyway.

ISSUES Published: 06.17.14

Read the story in Slate Published: 06.17.14

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