Successful Designers Today Have To Design For Things They Don’t Even Know About Yet

“Today’s innovations demand that we design with the unknown, the conjectural and the hypothetical in mind. Think about it: even the more complex interactions and interfaces made possible by mobile in recent years focus largely on real-time moments; one frame in the movie of someone’s life. But as personalization and predictive analytics work to anticipate what’s next, the emerging ecosystem will extend into the user’s future.”