Precipitous Fall: Hollywood Blockbusters Are Dying On Their Second Weekends

The conventional wisdom for most blockbuster movies has been that a drop of more than 50% is disappointing. If the number rises above 60%, the drop begins to look like a cliff dive. “Spider-Man 2” saw its numbers drop 61% from its first weekend. “Godzilla” plummeted 67%. This past weekend, “X-Men” tumbled 64% from figures it posted in its first three days.