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How ArtsBoston Is Pioneering New Data Marketing In The Arts

ISSUES Posted: June 13, 2014 2:08 pm

“It’s already changing the world of arts marketing. Before, we did marketing mostly from the gut or instinct, with limited hard data. But this is real, deep data that allows you to spend less on marketing for better results.”

ISSUES Published: 06.15.14

Read the story in Boston Globe Published: 06.15.14

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