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Why Do People Persist In Believing Things That Just Aren’t True? And Is There Any Way To Convince Them?

IDEAS Posted: May 23, 2014 12:29 am

“When there’s no immediate threat to our understanding of the world, we change our beliefs. It’s when that change contradicts something we’ve long held as important that problems occur.” So one researcher may have worked out an unexpected way to break through.

IDEAS Published: 05.19.14

Read the story in The New Yorker Published: 05.19.14

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