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Things You Cannot Unsee (And What That Says About Your Brain)

IDEAS Posted: May 6, 2014 10:30 pm

“People report this kind of thing all the time, and they use this same phrase: cannot unsee. Someone points out something and suddenly a secondary interpretation of an image appears. … We have a flash of insight and a new pattern is revealed hiding within the world we thought we knew. It surprises us. Ah! That’s not a vine, that’s a snake! That’s an LG logo. NO – it’s Pac-Man!”

IDEAS Published: 05.06.14

Read the story in The Atlantic Published: 05.06.14

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