Paris Opera Moves (Carefully) Into Cinemacasts

“For the Opéra de Paris, whose two stages are typically sold out, the screening in local movie theaters – even in Paris – is not seen as a threat but as an opportunity to widen the tent and bring in audiences who, as French taxpayers, support 50 percent of its annual costs. That is one of the reasons why the Opéra de Paris is pleased with distribution in smaller towns and has encouraged [local cinema managers] to turn the screenings into festive occasions.”

Email this to someoneShare on FacebookTweet about this on Twitter