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Online Reviews – Not Quite The Broad Public Opinion You Might Think

ISSUES Posted: May 5, 2014 6:49 am

“The appeal of online forums on Yelp, Amazon, TripAdvisor, and countless other sites, is to offer a wide range of opinions that, taken together, give consumers the scoop about the real quality and worth of a product or service. But recent social research into how these sites work reveals that they may fall short of providing a representative sample of broad opinion.”

ISSUES Published: 04.24.14

Read the story in Nautilus Published: 04.24.14

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