Online Reviews – Not Quite The Broad Public Opinion You Might Think

“The appeal of online forums on Yelp, Amazon, TripAdvisor, and countless other sites, is to offer a wide range of opinions that, taken together, give consumers the scoop about the real quality and worth of a product or service. But recent social research into how these sites work reveals that they may fall short of providing a representative sample of broad opinion.”

Email this to someoneShare on FacebookTweet about this on Twitter