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Next Big Data Crunching Target? How You Buy Books

WORDS Posted: May 26, 2014 9:00 am

“The Next Big Book’s dashboard, which Macmillan plans to give to its employees and authors over the next few months, allows the publishing company to see what factors — from Facebook posts to book reviews to appearances on NPR’s ‘Fresh Air’ — are most influential on sales.”

WORDS Published: 05.25.14

Read the story in The New York Times Published: 05.25.14

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