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Japan’s Coming Mascot Bloodbath

ISSUES Posted: May 14, 2014 12:41 am

“[The country’s] eclectic, and often bizarre, mascots – known as yuru-kyara (laidback characters) – are put to work promoting everything from local cuisine and sightseeing spots to tax offices, the police and military, and even prisons.” Osaka prefecture is home to 45 of them, and the authorities want to cull the least productive ones.

ISSUES Published: 05.08.14

Read the story in The Guardian (UK) Published: 05.08.14

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