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Is The Infomercial Dead? (Please, Please Say Yes)

MEDIA Posted: May 5, 2014 9:05 am

“The golden age began in 1984 when President Reagan deregulated the television industry, allowing broadcasters to sell larger chunks of time to advertisers. That year also saw a significant cable television growth spurt, exploding the number of channels needing content. In 1984–1995, marketers rediscovered the ‘the power of the half-hour,’ and fortunes were made.”

MEDIA Published: 05.04.14

Read the story in Slate Published: 05.04.14

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