Is The Infomercial Dead? (Please, Please Say Yes)

“The golden age began in 1984 when President Reagan deregulated the television industry, allowing broadcasters to sell larger chunks of time to advertisers. That year also saw a significant cable television growth spurt, exploding the number of channels needing content. In 1984–1995, marketers rediscovered the ‘the power of the half-hour,’ and fortunes were made.”