Esa-Pekka Salonen Makes An Ad For Apple

Alex Ross: “For anyone who has endured clichéd, condescending, uncomprehending, or otherwise aggravating depictions of classical music in American TV ads – the snobs at the symphony, the sopranos screaming under Valkyrie helmets, the badly edited bowdlerizations of the ‘Ode to Joy’ – a new ad for the Apple iPad featuring the conductor and composer Esa-Pekka Salonen may come as a pleasant shock.” (includes video)