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Esa-Pekka Salonen Makes An Ad For Apple

MUSIC Posted: May 27, 2014 9:52 am

Alex Ross: “For anyone who has endured clichéd, condescending, uncomprehending, or otherwise aggravating depictions of classical music in American TV ads – the snobs at the symphony, the sopranos screaming under Valkyrie helmets, the badly edited bowdlerizations of the ‘Ode to Joy’ – a new ad for the Apple iPad featuring the conductor and composer Esa-Pekka Salonen may come as a pleasant shock.” (includes video)

MUSIC Published: 05.26.14

Read the story in The New Yorker Published: 05.26.14

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