The Book Barge Was Sinking. Would Amazon Step In To Help?

“An experiment like this, I thought, could also be a useful corrective to the easy acceptance that value for money has just one currency. Consumers have come to expect discounts. In fact, most feel positively cheated if a price tag hasn’t been visibly slashed. By offering goods without any money at all exchanging hands, The Book Barge could become an attractive proposition to buyers.”

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