San Francisco Opera, Facing Problems Similar to San Diego’s, Will ‘Bet the Ranch’

General director David Gockley: “Audience surveys made the point: People want to be wowed every time – with singers, conductors, productions, and we have to deliver or die. … So we have bet the ranch that the increased numbers of productions, the diversity of repertory, five new productions (including the massive epic of Les Troyens, which will stretch us to our limits) should recapture subscribers, fill the houses, and produce [additional] contributions.

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