Philadelphia Theatre Company Slashes All Its Tickets To $25

Currently, the average ticket price for Wilma Theatre shows is between $31 and $35. “But houses are running at about 70 percent of paid capacity. The thinking is that while the theater will reap a lower per-ticket price, more tickets will be sold. The goal is to fill houses to 90 percent, with total earned ticket income therefore expected to remain at current levels.”

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