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Want Your Show To Make It On Broadway? It’s All About The Branding

THEATRE Posted: February 20, 2014 2:51 pm

On the Broadway of the 21st century, especially in the very risky and very expensive arena of musicals, it’s not enough just to have a gimmick. If you want the crowds to come, you gotta have a brand name.

THEATRE Published: 02.19.14

Read the story in The New York Times Published: 02.19.14

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