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Dallas Museum Of Art – A Tsunami Of New Friends (It’s All About The Data)

VISUAL Posted: February 21, 2014 9:13 am

“Since introducing the program in January 2013, the museum has registered more than 50,000 DMA Friends, as free members are known. It continues to add more than 1,000 Friends per week. Before free memberships were introduced, the museum had 18,000 paid members.”

VISUAL Published: 02.20.14

Read the story in BusinessWeek Published: 02.20.14

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