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Candy Crush: Addictive Game, Incredible Business, Horrible Investment

MEDIA Posted: February 21, 2014 1:06 am

Derek Thompson: “Last year the company took in $1.88 billion with $568 million in profits – half $1 billion in profits! To put this in perspective, a mobile gaming company specializing in colored sugar baubles made more than a quarter of Amazon’s lifetime earnings in a year.” But can that possibly last?

MEDIA Published: 02.18.14

Read the story in The Atlantic Published: 02.18.14

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