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Ticket Pricing Error Hurt Met Opera, Led To Drop In Sales

MUSIC Posted: January 29, 2014 5:30 am

“Last February, Met officials announced a reversal of the price increase, acknowledging that their foray into dynamic pricing had had unintended consequences. The financial disclosure, filed as part of the requirements of a $100 million bond offering in 2013, shows average attendance fell to 79% of the opera house’s capacity—even lower than officials projected last February.”

MUSIC Published: 01.28.14

Read the story in The Wall Street Journal Published: 01.28.14

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