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Audience Data Increasingly Determines What/How Movies Are Made

MEDIA Posted: January 14, 2014 7:58 am

“Worldwide Motion Picture Group analyses data from a decade of audience research to determine if a script is marketable and how much money it is expected to make. Some screenwriters are worried Bruzzese’s method detracts from the creative process, but he told the BBC he is helping producers make films that audiences want to see.”

MEDIA Published: 01.13.14

Read the story in BBC Published: 01.13.14

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