Wanna Be A Pop Star? Now (More Than Ever) You Gotta Have A Gimmick

“Even as publications such as Billboard lamented the lowest weekly music sales recorded since the dawn of Soundscan tracking technology in 1991 this past summer, a barrage of high-concept marketing campaigns unleashed in support of some of the year’s biggest albums demonstrated that people are still willing to invest a great deal of time, energy, creativity and (in some cases) money in the increasingly futile pursuit of huge chart returns.”

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