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A New Industry In Reviving Dead Literary Characters

WORDS Posted: December 17, 2013 10:20 am

“The incentive for publishers and the estates of dead authors is clear: keeping the brand alive expands the number of titles from which revenue can be gained, while fuelling interest in the original works. But what impact do literary franchises have on the industry’s appetite for new talent?”

WORDS Published: 12.15.13

Read the story in Financial Times Published: 12.15.13

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