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Greg Sandow on the future of classical music

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A lot of mavericks

December 20, 2012 by Greg Sandow

  Finishing — for now — with the many, many suggestions I've gotten from readers. If I missed anyone (maybe a Facebook comment, or something on Twitter, or whatever else might have escaped my dragnet, forgive me! This isn't over. We'll resume in the new year. And then keep doing this! Because what we've done here is something badly needed. We're compiling a list of classical music alternatives — of the many new things that people have done, to change the face of this art form, and give it a new birth. From Andrew Lyon:  I am … [Read more...]

More mavericks

December 13, 2012 by Greg Sandow

More suggestions from the many I've gotten, after I asked who in classical music is doing things in new ways. I'll post all the suggestions I get, though not all at once. The suggestion I posted: Ad Hoc, a chamber ensemble in Rochester. (I'll have more) One thought, before going further. Many people mention performances in clubs. Nothing wrong with that. Classical musicians have been playing in clubs for more than a decade, and clearly they're bringing classical music closer to everyday life. But because this has been going on for so … [Read more...]

“What if we call it what it is?”

January 4, 2012 by Greg Sandow

From a reader

I raved yesterday about the stories readers tell me about their adventures as entrepreneurs. So, to help start 2012 on a happy note, here's another one, from Rebecca Smithorn, a conductor in Rochester, NY. I love what she emailed, which I'm posting here with her permission. And at the beginning, where Rebecca thanks me -- no, I'm not preening, when I pass even that part of her email on to you. The point isn't that I gave her what turned out to be good advice. No, the point is that any of us, when we reach out to someone else, might hit the … [Read more...]

Support for commerce

September 7, 2011 by Greg Sandow

From a reader

Steve Ledbetter posted a comment I thought I'd share here in the blog. He's responding to my thoughts (in yesterday's "Relaunch" post) about classical music commerce, which will be my theme on the blog in October: You're on the right track considering commerce -- anyone who wants to make a living in music, whether as a sole practitioner or as a member of an ensemble needs to realize that being able to continue the work long enough to be worthwhile also means finding that market, which seems to have become so elusive. Seth Godin is a terrific … [Read more...]

Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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