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Life's A Pitch

For immediate release: the arts are marketable

There are just some really smart, creative people out there

June 9, 2011 by Amanda Ameer

In honor of Les Paul's birthday, Google created a playable guitar for its homepage on which you can record yourself! Mashable listed their favorite recordings from today, as if we needed further proof that no one actually works at their jobs: 1. Lady Gaga’s “Paparazzi” is at the top of the heap, and not just because it’s Gaga. It’s a great rendition of a complicated song done by Leila Dossetto-Becker. 2. The Beatles’s “Hey Jude,” performed by Rosales. 3.Wanderchick brings us “Ode to Joy” in two parts: one and two. Serious … [Read more...]

Something to “like”

June 9, 2011 by Amanda Ameer

The English National Opera has released a trailer for Nico Muhly's upcoming opera, Two Boys. Unlike the unmitigated disaster that is the New York Phil's current The Cunning Little Vixen campaign (see previous blog post), the ENO's video is clever, teasing and actually meaningful. And I'll be damned: they're actually playing the composer's music in it! Now let's check in with Vix. Did I ever think the New York Philharmonic would send me a video with bras in it? No I did not. … [Read more...]

The un-cunning little marketing campaign

June 6, 2011 by Amanda Ameer

I should start by saying how thrilled I am that the New York Philharmonic is presenting Janáček's The Cunning Little Vixen at the end of this month. Go buy tickets. The opera is wonderful, and last year's Le Grand Macabre was a marvel; somehow, Awful Avery Fisher Hall was transformed into a Real Theater, and the performances--not just Eric's--were fantastic. And sure, I'm also obsessed with Fantastic Mr. Fox and woodland creatures in general. Today, the Philharmonic e mailed out the following to their list. It reads: Meet Vix. She’s … [Read more...]

Don’t stop believing

May 26, 2011 by Amanda Ameer

Alex Ross notes Die Walküre on the Glee season finale and expresses his hopes for next season: Happy happy kiddies, dancing in front of the big ol’ incest opera. … [Read more...]

Jeeves, Wooster and Sandow

May 12, 2011 by Amanda Ameer

Today at 2pm ET, you can watch ArtsJournal's own Greg Sandow debate with...wait for it...Stephen Fry! Why, I have no idea. How, I have no idea. But there it is, folks. Type of event: Debate When: Thu, 05/12/2011 - 19:00 Where The Cambridge Union Society In assocation with Vocal Futures. PROPOSITION: Kissy Sell Out - Kissy Sell Out is a DJ/Producer and Radio 1 Broadcaster. He has released one critically-acclaimed artist album "Youth" and his sophomore offering "Wild Romance' follows in May 2011. He has toured the globe both as a DJ … [Read more...]

A pitch for “A Pitch…”

May 12, 2011 by Amanda Ameer

My client David Lang wrote this article, "A Pitch for New Music"", for some newspaper that I think is called "The New York Times"? Something like that. Anyway. The Times has been running a series called The Score on the Opinionator blog, described as, "The Score features the writings of composers on their work and the issues involved in creating music in the 21st century, as the traditional notion of 'classical' continues to be reconsidered, revised and reimagined." Spurred by the Anthony Tommasini Top Ten Composers List of Destiny, David … [Read more...]

Personally

May 2, 2011 by Amanda Ameer

Time and time again, we read that the key to social media "success" is to be more personal. Whether or not that success can be defined remains up for debate, but we do know that readers want to hear from real people on social media. Here are two recent posts on the topic: The first is from MediaBistro, and details an experiment conducted by a professor. Will students enjoy her course more if they feel they "know" her from her Twitter account? Kirsten A. Johnson, an assistant professor at Elizabethtown College, was curious about how her … [Read more...]

Pick-a-little Talk-a-little

April 28, 2011 by Amanda Ameer

Today at noon ET, we have the second of our Spring for Music live chats, this time, with composer Steven Stucky. Here is his launch statement, pegged to his piece 'August 4, 1964' which will be performed with the Dallas Symphony:"How does a composer write a work about a failed President (Johnson) and a probable war criminal (McNamarra) without lapsing into propaganda? Does he have to check his personal opinions at the door? If a middle-class white composer writes music about the Civil Rights movement of the 1960s, does he risk being … [Read more...]

Happy talky talky happy talk

April 25, 2011 by Amanda Ameer

Today at noon, Melinda Wagner, one of the Orpheus New Brandenburgs composers, will host a chat on behalf of Spring for Music, a festival I'm working on this year. Oh actually: this is double client-plugging (which somehow sounds dirty?), since I work for Orpheus, too. My shameless promoting does not mean you shouldn't join us for the chat, though! if you want to embed in your own blog, here's the information:<iframe src="http://www.coveritlive.com/index2.php/option=com_altcaster/task=viewaltcast/altcast_code=b8e8b85b0c/height=550/width=570" … [Read more...]

You heard it here first: creativity is dead.

April 22, 2011 by Amanda Ameer

I was watching some Family Guy on Hulu last night after the tragically disappointing New York City Opera Stephen Schwartz concert thing (if Raúl Esparza bores me--me, who has Loved Him Forever--everyone's in trouble), and saw a preview for this Friends With Benefits movie. Didn't I see this movie this summer? Possibly kind of tipsy? As a joke for a friend's 30th birthday? Oh wait, yes I did. Were Natalie and Mila both just like, maybe this would be cute? Like wearing matching outfits to middle school?Anyway, just wanted to let you know about … [Read more...]

I might have gone with “Best,” but…

April 19, 2011 by Amanda Ameer

Available for the bargain price of $4.50 on Etsy: … [Read more...]

A voice at the end of the line

April 18, 2011 by Amanda Ameer

The New York Times reports that good old group sales still reign supreme on the Great White Way:If Facebooking Broadway is all the rage for shows, the real economic engine remains the sales agents wearing old-fashioned headsets and tapping through decades-old databases to pitch group buyers working with churches and synagogues, schools and businesses, and the "theater ladies" who have kept the Wednesday matinee in business since before Steve Jobs founded Apple....Take Group Sales Box Office, founded in 1960 and today one of the most profitable … [Read more...]

“…else the Sondheim people will want their money…”

April 15, 2011 by Amanda Ameer

#OperaPlot 2011 continues. … [Read more...]

Horror picture show

April 12, 2011 by Amanda Ameer

It struck me as odd, when I was walking through that annoying passageway between Port Authority and Times Square, that the revised La Cage Aux Folles posters were billing the show as "It's The Birdcage...on Broadway!" OK, sure, kind of, but it was a play, and then a movie, and then a musical, and then The Birdcage, and then two revivals, so this logic is kind of like when I told Jeffrey Kahane that he "looked just like" (his son) Gabriel Kahane when he played the piano. Well yes, but one came first. I was distracted, however, from this La Cage … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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