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Life's A Pitch

For immediate release: the arts are marketable

London: 1, New York: 0

February 5, 2009 by Amanda Ameer

Further to my post about e-programs, look at this 09-10 e-season brochure from The London Philharmonic Orchestra! You can flip through it online, download as a PDF, and/or e mail it to a friend. Having spent 20 minutes playing around with it this morning, I can officially say it's the first orchestra season brochure I've read cover-to-cover -- or, perhaps more accurately, page 1/68 - 68/68 -- in years, if not ever. And it cost zero dollars ($0) for them to get it to me. Thanks to Ronen for the link. … [Read more...]

This is off topic, but…

February 4, 2009 by Amanda Ameer

As someone who has been known to Photoshop a few images in her day, I have to brush-tool draw your attention to La Cieca's top-notch Aretha Franklin Inauguration Hat/George Man-of work: This is excellent, excellent Photoshopping. … [Read more...]

Getting with the

February 4, 2009 by Amanda Ameer

The (now not so) new Carnegie Hall programs are fantastic. I've been meaning to write this since seeing Jean-Yves Thibaudet and Orpheus there in October, but my scanner has been on the fritz. I was reminded how much I liked said programs, however, on Sunday night at the Kurtag recital (um...go Steelers?) and promptly repaired my scanner for this purpose. Such nice bright colors in the calendar section! Gives the hall the opportunity to highlight specific concerts in an aesthetically pleasing fashion without using wasteful and noisy program … [Read more...]

1-800-Tickets.com

February 2, 2009 by Amanda Ameer

I was just (remortgaging the house I don't have and) buying flowers online, and this popped up: I'm always "chatting" with Verizon reps, too. Sometimes they suggest I call the 800-number with my question, but often they're quite useful online, and I don't have to listen to hold music. I'd love to see a presenter box office live chat option. "Need help picking the perfect concert? Let one of our experts help you. CHAT NOW." That way, venues could have trained box office representatives who work from home. Call them "experts", too - not … [Read more...]

Here we go op-ra, here we go

February 1, 2009 by Amanda Ameer

A journalist friend forwarded me the following press release, and it is funny stuff:Pittsburgh, PA, January 29...The trash-talking has already begun. Pittsburgh Opera and Arizona Opera (with locations in Phoenix and Tucson) have embraced the mortal combat of the Super Bowl with a fervor befitting, well, opera."Everyone knows how passionate Pittsburghers are about the Steelers. It goes without saying that we had to find a way to show our true devotion to our team," said Christopher Hahn, Pittsburgh Opera General Director, who today threw down … [Read more...]

Talk to me about classical record publicity

January 29, 2009 by Amanda Ameer

Yikes - it has been a long time since I posted an interview. We have some really good ones coming up, though, I promise. For those of you just joining us now, every week I get my act together, I'll post an interview with someone far more knowledgeable than myself on specific marketing and publicity subjects. This week, Naxos of America Press and Media Manager Paula Mlyn on selling records without actually selling records, that famous Naxos album art, and networking, networking, networking.Paula Mlyn is the Manager of Press and Media for Naxos … [Read more...]

Sell Your Concerts NOW!

January 29, 2009 by Amanda Ameer

There are still TWO SUPERBOWL AD SLOTS LEFT!!For the bargain basement price of $2.7 million dollars, one of them COULD BE YOURS!If you get one, you'll be in the good company of Cash4Gold. … [Read more...]

Any press

January 26, 2009 by Amanda Ameer

Whatever your views on the subject, the fact that Page Six cares about the behind-the-scenes drama at The Metropolitan Opera is a Gelb accomplishment in and of itself. … [Read more...]

You’re gonna be pop-ular

January 26, 2009 by Amanda Ameer

I was looking at Playbill.com and got very confused by the top banner ads: I thought, "I can't imagine anyone calling Wicked 'ferociously funny'. And I've never seen it described anywhere as a 'new comedy'." I refreshed - refreshed - refreshed the page and, to my surprise, got to this:Why are you using the Wicked colors, Becky Shaw?? "...newlywed couple fixes up two romantically challenged friends: wife's best friend, meet husband's sexy and strange new co-worker." No one mourns the wicked, sexy and strange color-stealing co-worker!Upon closer … [Read more...]

Music Appreciation Class

January 25, 2009 by Amanda Ameer

When I was watching the summer Olympics this past August, I got it into my head that a funny segment during the TV coverage would be to show an average person swimming alongside the Olympic swimmers (running against the runners, etc.). Me, for example, in all my former New Canaan High School swim team not-glory, diving into the pool next to these women who were breaking world records. My thought was that after watching the Olympics for days on end we lose track of how incredible these people are; there are no points of comparison, so when the … [Read more...]

House of Medici

January 23, 2009 by Amanda Ameer

Gotta love that Medici TV. Tomorrow, January 24, they'll be streaming a FREE, live Hélène Grimaud concert from the Cite de la musique (whose website makes them look very cool as well). The e-concert is at 7pm UTC (that is, 1pm New York City time). Medici TV streamed Hilary Hahn and Josh Ritter's Verbier performance two summers ago, and it was really beautiful footage. I love the way the image automatically goes to full-bleed on the screen. I wonder if they'll ever start charging, or offer an e-concert subscription package a la the Met Player. … [Read more...]

Uncharted

January 23, 2009 by Amanda Ameer

I learned a lot about the Billboard charts while subbing at the record label this fall. In the classical realm at least, it's shocking how little of a difference there is sales-wise between debuting at the top spot and coming in around number four or five. All the more reason not to turn our collective noses up at coverage on targeted blogs that get 600 - 1000 hits a day: they may not have the readership numbers of your local paper, but that's 600 potential buyers already engaged in what you're trying to sell. And if 100 of them buy the record, … [Read more...]

By any other

January 21, 2009 by Amanda Ameer

About a year and a half ago, one of my friends from college decided he was going to drop out of his Ph.D program at Columbia and start a band. Thus began a fairly insufferable period of friendship during which everything he encountered was a potential band name. We were at his parents' house for a mutual friend's wedding and his mom said something about packing up a porcelain horse carefully: "Porcelain Horse!!" he blurted. "That's an awesome name for a band." I believe another name possibility was "Rocket Ship" (??) and yet another was "Jungle … [Read more...]

Press release bold call of the day

January 20, 2009 by Amanda Ameer

From Wonkette:CNN Sends Very Important Press Release At 11:37 AM On Inauguration DayHey so like half an hour before our very first black president EVER was sworn in, which is to say, when there wasn't a whole lot going on, anywhere, CNN decided to notify various press outlets that they had released a rush transcript of Wolf Blitzer explaining the techmologies behind their new space alien spybot in the sky... On today's special coverage, The Inauguration of Barack Obama, Wolf Blitzer explained the satellite CNN is using to capture the … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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