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From Liza Kravinsky: Go-go symphony marketing (1)

GGS Art Color

It's time for me to plan a marketing strategy for the go-go symphony, my composition that plays symphonic music over Washington DC's unique go-go dance beat. I figure that blogging about my thought process would help me think, so here we go. But first some basic information for the uninitiated: As I explained in more detail in my last blog post, go-go is a sub genre of funk that has been extremely popular in the Washington DC area since the 1970s, especially with African Americans. Its main feature is live swinging polyrhythm — endless … [Read more...]

From Liza Figueroa Kravinsky: More hope than you realize

Night Crowd

[From Greg: Here's another guest blogger. I met Liza Kravinsky maybe a year ago, when she hired me as a consultant, to help her work out a strategy for launching the project she describes here. The things we talked about don't enter into her post; maybe they'll come up in later posts she might make, or maybe they won't. That doesn't matter, because what I loved was the project itself. And especially the way that it didn't simply combine pop and classical music — that's been done quite a lot — but also brought together pop and classical … [Read more...]

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