In a new and most unfortunate development,
an otherwise reputable orchestra the American Symphony Orchestra tried to advertise a concert by posting a comment on my blog. And also on Amanda Ameer’s, and no doubt on other blogs, too on at least one other ArtsJournal blog. These comments were nothing but advertising copy. I deleted the one on this blog the moment I saw it, and sent a stern e-mail to the orchestra’s marketing director. [I was kind, and didn't name the ASO in my original post. But Amanda outed them, so there's no point in saving their face.]
I hope it’s clear that this way of advertising is completely inappropriate. (And also that my outrage at this has nothing to do with
the orchestra’s ASO’s music.) For one thing, ArtsJournal sells ads on these blogs, and can hardly tolerate people trying to use them to advertise for free. But far beyond that, spam comments would disrupt the fine conversations we have on this blog. Nobody wants to wade through advertising to see the latest posts. I can’t quite imagine what this orchestra the ASO was thinking, but clearly they have no idea how blogs work (a milder way of saying that they don’t respect the integrity of what we do here).
So if anyone else, God forbid, is thinking of doing this — don’t. I don’t care how terrific your music might be. Your ads, if they showed up here as comments, would just be a new kind of spam.