
Trendwatching identifies an emerging consumer trend in PRETAIL -- ''a mode of consumption that sees consumers treat crowdfunding platforms as the new shopping malls.'' It's no secret that many crowdfunding sites seem to be pre-purchase opportunities on the next cool thing (case in point, the Pebble watch). And it's also no secret that some crowdfunding sites (notably Kickstarter) don't like that emerging trend. … [Read more...]











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