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Life's A Pitch

For immediate release: the arts are marketable

Archives for November 2009

Live from New York

November 30, 2009 by Amanda Ameer

The New York Philharmonic is hosting a "Bloggers' Night" for their CONTACT! new music series on December 17th at Symphony Space. The evening promises free booze, specifically Finlandia Vodka in honor of composer-in-residence Magnus Lindberg (one hopes we would have gotten PBRs or "Natty Light" if it was an American composer-in-residence), and the opportunity to hang with the artists after the concert. Blog posts about CONTACT! will be aggregated on WNYC/WQXR's new Q2 website. I have an e mail in to the Philharmonic's press office asking whether … [Read more...]

The Cameron Poole Affair

November 23, 2009 by Amanda Ameer

I figured you'd all want my expert publicist opinion on Cameron Poole and the London Philharmonic Orchestra. Here goes: one of your employees stealing £560,000 from your publicly-funded organization makes for Bad Publicity. And that's why they pay me the medium-sized bucks. But who couldn't love this headline?Orchestra boss 'on the fiddle to the tune of £560,000 to fund luxury lifestyle' Or this chipmunk-cheek probably-from-Facebook photo?I mean, really? The Daily Mail couldn't find a more official image? If any of my clients started stealing … [Read more...]

Ad Libs

November 19, 2009 by Amanda Ameer

Though I have previously complained about people e mailing me personally with items that they should really post as comments, I have to admit that my afternoon was made when I received a personal phone call comment from Leila Getz at the Vancouver Recital Society. She said she had read yesterday's post on concerts being promoted as special events, and noticed that she actually uses the word "special" in her marketing materials. "And why am I telling my audience that one concert is more special than another??" she asked. She also pointed out … [Read more...]

Special Sauce

November 18, 2009 by Amanda Ameer

It was cold, wet and windy in Manhattan on Friday night. I probably should have gone to see the Berlin Philharmonic at Carnegie Hall, but what I really wanted to do was dust on the minimum mineral make-up required to be viewed in public, garb myself in some kind of fashionably bulky wool and go to dinner with a friend I've known since we were 12. As usual, my old stand by Dinosaur BBQ was booked solid on a Friday night, so with an amazing quickness, seeing one of, if not the, best orchestras in the world at one of, if not the, best halls in the … [Read more...]

“And then one night, Margo Channing came to play in ‘Remembrance’ and I went to see it.”

November 17, 2009 by Amanda Ameer

I'll be stepping in for someone on an OPERA America "Making Connections" panel tomorrow night, Shock of the Day being that the panel is on social media. My co-panelists are Brian Dickie, General Director of Chicago Opera Theater, and Erik Gensler, president of Capacity Interactive, both of whom are Famous on the Interweb. Here's the information:When: 6:00 p.m. to 7:00 p.m., followed by a reception that I won't be at because I'll be at **DREAMGIRLS** at the Apollo. Where: 330 Seventh Avenue, 16th floor (at 29th Street) Fees: $5 for members/$10 … [Read more...]

I dreamed the press would be forgiving

November 12, 2009 by Amanda Ameer

A few awkward publicist things on a gloomy Wednesday!First, a journalist forwarded the following (amazing) press release the other day:Susan Boyle will return to the states this month to perform the title track off her forthcoming album 'I Dreamed a Dream' (Columbia) on ABC's "Dancing with the Stars" on November 10. Then, to celebrate the album's global release, on November 23rd, Boyle will make her live morning TV debut singing "TK" on NBC's "Today Show." (FRAN - Can you confirm the song?)Produced by Steve Mac (Leona Lewis, Kelly Clarkson), … [Read more...]

Of course I’m awfully glad that mother had to marry father

November 11, 2009 by Amanda Ameer

I went to WhiskyFest NY with my dad last night (because WhiskyFest is the new Bronx Zoo?).  This photo is blurry, but you may notice the crowd at the Marriott Marquis last night bears an uncanny resemblance to Lincoln Center's "Mostly Mozart" soloists:I wonder how my Cecilia Bartoli castrato CDs would have sold there. … [Read more...]

Not YourSpace

November 9, 2009 by Amanda Ameer

First, a story: Once upon a time, there lived a fair(ly) young princess who blogged about classical music PR from her Happily Ever Harlem tower. On one particular morning, she used a word to describe a Dragon of Industry that angered him. In retrospect, a less cavalier synonym would have conveyed her point, but it was too late: the Evil Wizard Internet had swept up the post and the Google Alert Fairy had delivered The Word to everyone who would read it. Now the Dragon protects his cave, because the Blog Princess cannot be trusted and may … [Read more...]

Going Rogue

November 6, 2009 by Amanda Ameer

From the Globe and Mail, headline: "COC Boss Scoops his Own Publicist": The Canadian Opera Company is usually tight-lipped about its plans beyond the current season. I thought the tradition would continue under Alexander Neef, the diplomatic young German who took over as the Toronto company's general director last year. Boy, was I wrong. Neef's blog on the COC website is chock full of hints, tips and informal announcements about his agenda for future seasons, including the following..."He's interested in giving some hints along the way," says … [Read more...]

In which I may get fired 2x

November 4, 2009 by Amanda Ameer

I've been working on two ridiculous things. You know how CD release concerts are usually/mostly boring? Or at the very least, exactly the same as the last one you went to? Right, so, next week and the following week, two people I work for are mixing it up a bit. Both these events are free as birds.  On Tuesday November 10th, Cantaloupe Music is releasing composer Julia Wolfe's Dark Full Ride: Music in Multiples. To celebrate, there will be a series of free performances around Manhattan. Does everyone remember the amazing Angel Project from … [Read more...]

Blooper reel

November 4, 2009 by Amanda Ameer

My client Eric Owens had a recital at Carnegie Hall's Weill Hall last spring. Typically, I was doing seventeen things at once, two of which were working with Carnegie's Creative Services department on Eric's program and e mailing Hilary Hahn a photo of a dog wearing a yarmulke. No particular reason for that latter task.The person I was working with at Carnegie asked which photo of Eric I wanted in the program. I cut and pasted the URL of a recent photo of Eric from the IMG Artists website and sent it off to him. I received an e mail back … [Read more...]

Group mentality

November 3, 2009 by Amanda Ameer

Let me first say that I hope this blog entry doesn't ruin my sister's chances of marrying Jorge Posada. I noticed these Jorge Posada/Mayor Bloomberg ads on The Awl last Tuesday. "Did they press 'submit' on those ads the as soon as Posada caught that last Rivera pitch on Monday night?" I wondered. Some deft Google work on my part determined that no, the ads had been running since the end of September, neatly timed with the release of Posada and Mrs. Posada's (err...sorry, Aliza) book. New York Magazine reports that jointly, the Posadae endorse … [Read more...]

Metababy ‘Media’ covered by media

November 2, 2009 by Amanda Ameer

Maybe I was sleepy, but last night I was actually convinced Mel Gibson had named his new child "Media" and I thought, how amazing is that! Stick it to the press! Upon closer reading, I think ABC News just wrote a bad headline. … [Read more...]

Paying attention to (and changing up) the man behind the curtain

November 1, 2009 by Amanda Ameer

As you may (or may not) have read, I signed up for that coy mistress Twitter a couple weeks back. Here's me, tweeting my life ((career)) away. I joined for the sake of research for this blog, but am actually rather liking it as an information conduit. It's much easier to read than my current Bloglines sprawl, and since I'm fortunate enough to have smart, funny friends, I enjoy their updates throughout the day. In the interest of full disclosure, though, you should know that I've chosen to unfollow my die hard Phillies phan of an ex boyfriend … [Read more...]

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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