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Greg Sandow on the future of classical music

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From Sally Whitwell: It’s a new day

April 18, 2013 by Sally Whitwell

I've been thinking a great deal about classical musicians and creativity recently, following my experience as a performer and composition workshop presenter for teenagers at the Perth International Arts Festival (PIAF). It was rather shocking to me to hear from various people in the festival management that they found it very difficult to get the classical performers appearing in the festival to do creative workshops as well. A quick skim of the festival program confirmed their fears to me. Apart from a sprinkling of masterclasses aimed at … [Read more...]

From Sally Whitwell: Adventures in performance

March 27, 2013 by Sally Whitwell

[From Greg: Introducing another guest blogger, Sally Whitwell, a pianist — and much, much more — from Australia. Her website says she's a pianist, composer, conductor, and educator. But she's still more than all of that. An exciting spirit, an innovator, one of the many people who's reinventing what it means to be a classical performer. While teaching music to kids, with the greatest enthusiasm. I met her when she took one of my branding workshops, in which we had fun strategizing how she should present her portfolio career(s). With great … [Read more...]

Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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